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MTV The Ride.

MTV The Ride is an american tv show that exposes famous artists journey towards fame.

The idea  was to explore MTV’s new channel concept and play with an interpretation of the “glitch effect” and other dis-functional aspects of TV broadcast. By doing this, each artist face (T.I., Rita Ora, Macklemore & Ryan Lewis) was reconstructed with a pixel concept in mind. For Logo and type it was decided to work with the glyphs from the type, to extend the idea of glitched text.

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